Date: Wednesday, October 27th, 2021
Time: 5:45 PM - 6:00 PM Networking Social | 6:00 PM - 7:00 PM Presentation Webinar
Costs: WCCFA Members - $25 | Non-Members - $45
* 1 CEU provided
Presentation
Funeral homes and cemeteries face an uphill battle attempting to encourage families to create a plan for their funeral and interment.
Discomfort with the topic, the complacency and distraction of daily routines, and uncertainty over their own preferences results in the well-known low rate of adoption for Pre-Planning. These apparently insurmountable mindsets may suggest that marketing should focus exclusively on the At-Need segment.
But the Pre-Planning segment is too important to be ignored. But how can you engage a seemingly disinterested audience to begin a dialog about their arrangements? Fairmount Memorial Association will share their insights from their strategy to generate pre-planning leads through content marketing and social media.
Meet Our Presenters:
Jerry Quinn, Owner, MESMERO
Jerry has over 25 years of marketing and advertising experience. Jerry’s professional career began in Spokane at a local ad agency. In 1998 he moved to San Francisco and made the leap to national agencies as a pioneering digital media leader where he worked on developing digital media campaigns for clients Apple, US Airways, LasVegas.com, 20th Century Fox, Home Shopping Network and more. Jerry later returned to the Northwest to lead Microsoft’s direct response advertising network. Discovering a passion for working with local advertisers and marketers, he started MESMERO in 2018 with the goal of helping local businesses transform and evolve their marketing in an increasingly digital landscape. An Eastern Washington University graduate, Jerry also served in the 82nd Airborne Division. He has two children, enjoys restoring pinball machines, but currently spends all his free time restoring his 1910 house.
Candace Aramburu, Director of HR & Marketing, Fairmount Memorial Association
Candace is the Director of HR and Marketing for Fairmount Memorial Association. She has 10+ years of marketing experience working in several different industries including banking, and for a private environmental company. Her passion for people, community outreach and ‘real’ content is what makes her standout in her role. Candace currently serves on the WCCFA Board of Directors. She is always looking for new innovative ways to educate people on cremation and memorialization. Her hobbies include spending time at the lake, baking and hanging with her family. Candace, her husband Matthew and their two sons reside in Cheney, WA.
Thank You to Our Sponsors!
